Social Marketing Tactics For Your Business

About everyone we get to see nowadays are now online and interacting socially whether with Twitter, Facebook or YouTube.

However, from a business standpoint, does it work well for your business if one should engage in social networking?

Well, if you’re not, you better re-think your marketing strategies. As the web becomes more accessible to every device that we carry nowadays, it is imperative to be able to interact on the internet nowadays.

I recently caught this article on eZineArticles which probably gives a good insight on what businesses should look to implement. Although the it claims to be advanced, put down this article as one of your guidelines so that you could start working on the internet socially.

Here is the whole article:

Five Useful Social Media Marketing Advanced Tactics That Can Make Your Business Flourish
By John Hinkley

As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”

For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.

These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:

1. Take Advantage of Multimedia

Multimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.

Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.

2. Mix Online and Offline Marketing

While many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.

You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.

3. Personalization of Messages on Social Networking Websites

Social networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.

4. Directories and Listings

This is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.

5. Promos and Contests

Social media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.

Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.

For more information regarding advanced social media marketing tactics, please refer to my author bio below.

Unleash Powerful Social Media Marketing Advanced Tactics and Tricks, please send a blank email to Brought to you by John Hinkle’s Marketing Lifelines

Article Source: eZineArticles

Coffee Health Effects

I came about an interesting article about Coffee health effects.

There has been a lot of studies on the consequence of drinking coffee. As coffee lovers, we may not consider the effects of coffee on our body.

There have been studies on benefits of coffee as a prevention for cancer and some ill effects of iron deficiency on women.

Here is the article.

The Health Effects of Coffee
By Ted Sikkink

Coffee is very good for you. It makes you more alert and improves your mental performance. It boosts your physical energy, gives you more physical strength and endurance, and stimulates your heart. It’s a great elevator of your mood.

Coffee is very bad for you. It lowers bone density and puts you at greater risk of osteoporosis. It plays a role in many conception and birth-related difficulties for women. It increases the risk of blood clots in the brain and creates digestive problems.

This is what you hear from each side of the “coffee and health” discussion. But what is the truth, really? Unfortunately, that may simply depend on who you talk to, which medical study you read, and how coffee makes you yourself feel. And, as some of the studies show, it may also depend on which elements in the coffee you’re talking about. Some of the effects, good and bad, stem from caffeine, while others seem attributable to separate things like the antioxidants in the beverage.

So far, though, it appears at the very least that there aren’t any links between coffee and cancer. This makes it one of the few food pleasures people indulge in these days that don’t seem to cause the disease. And yet at least one study has shown that in a single cup of certain types of coffee, there are more “rodent carcinogens” than the total of all pesticide residues a human being will encounter in their food in a year. On the other hand, humans are protected from many carcinogens that would harm other animals because of the multitude of natural defense enzymes in their bodies. So this still doesn’t necessarily mean coffee is a cancer risk.

There does seem to be reliable evidence, however, of some risk of iron deficiency and problems with absorption as a result of drinking coffee. Mothers and infants seem especially prone to the deficiency, which lends at least a little credence to the concerns about birth-related problems. And there is no question that in people with sensitive digestive systems, coffee can aggravate their condition, creating heartburn and upset. This is partly related to the fact that a compromised liver has more difficulty dealing with the caffeine. All of this despite some studies in the late 1990s that suggested coffee can cut the risk of gallstones, protect against cirrhosis of the liver, and even reduce the risk of cancers of the digestive tract.

As to the mood elevation and brain function, coffee appears to help individuals with short-term memory, dealing with the tasks at hand, but might actually make it harder to remember information that relates to other things. And everyone is familiar with those who have had a tad too much caffeine, and have gotten jumpy.

It’s the symptoms that sometimes arise when a person tries to quit drinking coffee that make people the most worried, and suggest health concerns that haven’t yet been deciphered. Many people experience outright anxiety and depression when coffee is removed from their diet, and others get severe headaches. For some, the craving for coffee can last months. All of this suggests actual addictive properties, but no one has yet proven definitively that coffee is an addictive substance.

These conflicting opinions really mean that you yourself are the only one who can decide. But what everyone agrees on is that moderation is the key, even if you do drink coffee. There are enough questions about it that it’s not wise to overindulge. But that might say less about the properties of coffee itself, and more about how all food consumption should be approached.

Ted Sikkink, is an ex music industry executive who luckily got out in time, he’s is very much into, photography, music, food & wine, art, information research and a “life long learning” adept.

For the last 10 years Ted has been professionally active with interim management, coaching and organizational consultancy.

Currently into internet marketing and fascinated by social networking and internet business development in general.

Article Source: eZineArticles